Laura Mercier / The Digital Fairy
Creation of Tiktok and Reels (9x16) for client Laura Mercier and The Digital Fairy agency. Following the creative brief, I focused on highlighting hero products and coming up with easy-to-follow makeup tutorials for a range of seasonal looks and occasions - all content to share on Laura Mercier's social media channels, also to be repurposed as Pinterest videos.
One collection of tutorials centered around 25 years of Laura Mercier's Translucent Loose Setting Powder, celebrating its versatility in solving problems such as overuse of blush and bronzer.
UGC videography, editing, voice over, and copy.